In collaboration with brand activator Bananas, M&AD developed a grand point of sale project for TEXACO.
We created eco-friendly recycled football marbles with the pictures and names of all football players in the Belgian Profliga and Dutch Eredivisie.
Being a hot & trendy kids toy ànd collector item for all football fans, these marbles were presented in attractive FREE 2-packs. Fans could enlarge their personal collection by bying 9-packs of football marbles, together with trendy marble pouches and marble collector boxes.
This football marble project was empowered by radio and tv commercials.